Bob Lederer RFL Communications, Inc.

Behind Research’s Wild M&A Week / RBDR

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November 17, 2021

Today on RBDR: There were five major M&A research deals last week, and it is at least partially explained by legacy companies in need of transformational capabilities and their zeroing in on their prey: smaller research suppliers that cannot scale up and thrive longterm.

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Bob Lederer RFL Communications, Inc.

Covid Marketing Changes: Some Ordinary, One Shocking / RBDR

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November 16, 2021

Today on RBDR: A glimpse at what is happening with marketing can be summed up as a shift of CMO responsibilities to individuals with slightly different titles, but also the scary thought of deep cuts in marketing budgets.

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Bob Lederer RFL Communications, Inc.

The Kantar & Colgate-Palmolive Vision for MRDs / RBDR

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November 15, 2021

Today on RBDR: A Kantar webinar, in collaboration with Colgate-Palmolive, presented “Insights 2030,” that emphasized that Clients Insights functions must reconstruct their everyday functions around imagination. Download this report (well worth your time!) at: https://www.kantar.com/campaigns/insights2030/download-report

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Bob Lederer RFL Communications, Inc.

MR’s Evolving Relationship With Programmatic / RBDR

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November 11 2021

Today on RBDR: The attitude of market research towards programmatic advertising is a hot current subject. Linda Pophal, who advises Fortune 500 companies and small businesses, blogged on Destination CRM about market researchers developing expertise about their valuable use of programmatic.

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Bob Lederer RFL Communications, Inc.

MR Criticized For Not Growing Like Exploding Client Base / RBDR

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Today on RBDR: Market research has failed to cash in on opportunities created by explosive growth by digital and other companies because researchers haven’t been capable of meeting the speed, cost and impact needed by those businesses.

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