Bob Lederer RBDR

Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Bob Lederer RBDR

Can Pennsylvania Tax Online Research? | RBDR

August 7, 2017. Today on RBDR:

1) Pennsylvania Revenue Department tells a taxpayer that it considers certain online research service functions taxable based on an August 2016 law. Download a PDF copy of this report by clicking here.

2) A new GfK and TVB survey shows that television is more effective than all other media combined in influencing consumers from “awareness” through “purchasing,” for all age groups.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Bob Lederer News

An Investor May Try and Force comScore to Shareholders’ Meeting

comScore’s (Reston, VA) late financial reporting is encouraging a prominent corporate shareholder to try and force the company into calling an annual stockholders’ meeting.

According to The Washington Post, activist hedge fund Starboard Value (New York, NY), which holds about 4.9% of comScore’s stock, filed suit against comScore to force the meeting. In its suit, Starboard alleges that comScore has neglected to hold an annual shareholders’ meeting for two years.

comScore previously stated that its delay in filing financial information was due to an ongoing re-evaluation of “non-monetary revenue.” Repercussions of this situation included delisting by the Nasdaq stock exchange for failure to file regular documents with the Securities and Exchange Commission.After comScore’s 2016 merger with Rentrak, comScore attempted to orient itself toward becoming an alternative provider of TV ratings information. It had recent success with Sinclair Broadcast Group (Hunt Valley, MD), which dropped Nielsen and opted to use comScore for discerning its television ratings.

comScore’s absence of official 2016 revenues forced RFL Communications to bypass it in our 2016 RFL Global Top 50 Research Organizations listing. It was #17 on our 2015 list.

The pressure from Starboard Value imposes new financial pressure on comScore CEO Gian Fulgoni, Chairman Joan M. Lewis and CFO David Chemerow.

Bob Lederer RBDR

Unconventional Marketing Tactics with Young Consumers | RBDR

July 27, 2017. Today on RBDR:

A commentary from Daniel Morris of PTG (formerly PreTesting Group) concerning the far more complicated problems facing marketing in appealing to young consumers – issues that no one saw 5 years ago and that will inflict pain and confusion in the future as marketing to these groups continue to change.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• RFL’s home page, or
• The dedicated page for RFL Video Testimonials

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• RFL’s home page, or
• The dedicated page for RFL Video Testimonials

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.