Bob Lederer RBDR

Kantar 1st-Half 2017 Sales Under Water | RBDR

August 28, 2017. Today on RBDR:

1) WPP reports that Kantar’s Q2 revenues fell 4.6% – a worrisome, frightening, potential portent of bad things ahead for the whole industry.

2) The U.S. Supreme Court agrees to hear Carpenter V. United States, which could resolve whether cell phone location data is privacy protected.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

What Many Companies are Missing: Buyer-Centricity | RBDR

August 24, 2017. Today on RBDR:

1) UBMobile’s new “Gesture-Based Surveys” platform is specifically geared to provide enhancements on all the favorite new mobile survey capabilities.

2) Buyer Personas’ founder Tony Zambito discusses what a multitude of companies should pursue: concentration on buyer-centricity’s underutilized research components.

3) Recommended booklet reading material: “An Inside Look – Adapting to the Digital Brand Landscape Using Research.” Download your copy by clicking here.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Disk Jockey Countersues Nielsen over Radio Ratings | RBDR

August 23, 2017. Today on RBDR:

1) Nielsen sued Tampa disc jockey Bubba the Love Sponge for tampering with its local radio ratings service. Bubba countersued and now is attempting to make a case on his behalf using Nielsen’s own radio research data.

2) What causes an American user of apps to delete them – and why a researcher should care?

3) Corporate data is critical in strategic decisions, but some statistics lead one to wonder how much.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Proof Behavioral Science & Experimental Mktg Work | RBDR

August 22, 2017. Today on RBDR:

1) Maritz CX hires its first Behavioral Sciences Officer to drive it and “Nudge.”

2) Experimental Marketing helps reach mass audiences, promises better targeting and, even better ROI. NeoNiche Integrated Solutions’ CEO Prateek Kumar explains.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.