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June 11, 2018. Today on RBDR:
Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.
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June 7, 2018. Today on RBDR:
An emailer explains to RBDR Producer Bob Lederer a group of troubling trends he sees in the client-supplier marketplace. His questions whether the changes he perceives are temporary because they seem out of sorts considering the strength of the economy.
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June 6, 2018. Today on RBDR:
Media researcher extraordinaire Bill Harvey offers advertising agency solutions to create data-driven platforms for clients and, in the process, thrive in the rapidly evolving media landscape.
He recommends that agencies read an available white paper, “Cross Media Optimization ROI Must Include Creative.” It is available for free by clicking here.
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June 5, 2018. Today on RBDR:
The movement towards Agile Research is racing through the industry. Focus Groups are a research methodologies that are being checked out for an agile version. Churchill Group’s Clark Murray explains how focus groups are being “re-engineered” to deliver what some would describe as agile.
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June 4, 2018. Today on RBDR:
The UK’s research business has absorbed small annual research revenue hits in recent times, in aggregate making a real dent in that nation’s research industry. The primary reason seems to be corporate client uncertainty about the value and reliability of research to their businesses based on polling failures.
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