Bob Lederer RBDR

Projected Mktg Results: New Evaluation Standard | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

7 Tips to Turn Your Researchers Into Storytellers | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 25, 2018. Today on RBDR:

David Smith shares seven important tips for transforming researchers into storytellers.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Eileen Campbell’s New Business | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 21, 2018. Today on RBDR:

Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

My Mystery Shopping Escapade | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 20, 2018. Today on RBDR:

RBDR host Bob Lederer details how a research story came to him: an email scam inviting him to join a mystery shopping network, earn $300 per assignment and handle two of them a week. All he had to do was cash a large check and start spending. (No, Bob isn’t that dumb.)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.