Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

UK Polls Get New Orders; AP Alters Poll Reporting | RBDR

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April 19, 2018. Today on RBDR:

The British government is getting stern with UK pollsters to produce results that are accurate – or face being banned before elections. Meanwhile, Associated Press is altering how its stories use polling results.

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Bob Lederer RBDR

Tweets can’t project UK election either. Comcast sets “customer advocacy” metric. (RBDR 5.12.2015)

Today on RBDR: 1) Claims that a Twitter-based approach could be a better predictor of elections proved not to be the case in the UK last week. 2) Comcast says it is determined to boost its customer experience assessments and will, apparently, rely on Net Promoter Score as its most important metric. 3) Neurotechnology patents have been granted in stunning numbers since 2010, led by Nielsen and Microsoft.

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Bob Lederer RBDR

MR salaries already up. Bryson on what’s in store for Qual. (RBDR 11.19.2014)

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Today on RBDR: 1) A Burtch Works U.S. compensation study down back July shows market researcher pay and benefits are already moving up. (Download the study: http://www.burtchworks.com/big-data-analyst-salary/big-data-career-tips/the-burtch-works-study/) 2) Reuters reports indications that Google Glass will commercially debut in 2015. 3) 2020 Research President Jim Bryson expects qualitative research as we know it to all but disappear within 10 years, but its evolution into single-phase qualitative/quantitative project work will be for the better.