Bob Lederer RBDR

Bill Harvey on ARF Re!Think 2016 Highlights. (RBDR 03.17.2016)

Today on RBDR: Media research guru and ARF “Erwin Ephron Award” winner Bill Harvey explains the high points and most relevant insights that came out of the ARF 2016 ReThink Conference.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

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Bob Lederer RBDR

ARF’s Gayle Fuguitt: “How Advertising Works” study. (RBDR 03.16.2016)

Today on RBDR:

Advertising Research Foundation (ARF) President Gayle Fuguitt explains the most important findings from its “How Advertising Works” study. The project was announced at ARF’s Annual Re!Think Conference in New York on March 14.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video! Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools.

Visit our website, and click on the picture of the Toolbox on our home page.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.