Bob Lederer RFL Communications, Inc.

Time To Rethink What Researchers Believe About In-Store / RBDR

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February 28, 2022

Today on RBDR: VideoMining founder & CEO Rajeev Sharma lists many of the revolutionary changes that have taken place at retail outlets due to the pandemic. Numerous research standards have been ousted – and retailers and manufacturers need to make significant adjustments to serve and entice anxious consumers.

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Bob Lederer RFL Communications, Inc.

In 2022, CRM Data Earns A Place With MR / RBDR

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January 19, 2022

Today on RBDR: Twenty years ago, CRM data was of little interest to market research; sales and marketing used it in their dealings with retailers. In 2022, CRM data has resonance with MR because it is collected from every customer who buys something.

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Bob Lederer RFL Communications, Inc.

Brands Must Alter Their Consumer Behavior Now / RBDR

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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