Bob Lederer RBDR

Research’s Latest Reproducibility Crisis | RBDR

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August 29, 2018. Today on RBDR:

A new research “reproducibility crisis” is upon us after 21 social science studies conducted between 2010 and 2015 were repeated and only 13 “reproduced” the same results 8 to 12 years later.

Thumbnail image via nature video.

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Bob Lederer RBDR

Four Noteworthy Market Research Trends | RBDR

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August 28, 2018. Today on RBDR:

Four not obvious changes taking place in market research have been identified by Infiniti Research.

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Bob Lederer RBDR

Hints About WPP Plans for Kantar? | RBDR

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June 26, 2018. Today on RBDR:

A hint – from WPP and Reuters’ Katie Holton – about what the conglomerate should do about its Kantar research division emerged at the Cannes Lions International Festival of Creativity in France last week.

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Bob Lederer RBDR

Is DIY Radically Changing MR Buyer-Supplier Relationship? | RBDR

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June 7, 2018. Today on RBDR:

An emailer explains to RBDR Producer Bob Lederer a group of troubling trends he sees in the client-supplier marketplace. His questions whether the changes he perceives are temporary because they seem out of sorts considering the strength of the economy.

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Bob Lederer RBDR

Study Sheds Light on Priorities of Client MR Depts | RBDR

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May 31, 2018. Today on RBDR:

Client market research departments know what MR is doing for them. Suppliers and vendors have a partial picture of MR’s use in several companies. A MarketResearch.com project has captured the big picture of what is going on inside client research departments across varied business categories.

Download this white paper for yourself by clicking here.

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