Bob Lederer RFL Communications, Inc.

Did you buy Google Glass Tuesday?; “Agile MR” essentials (RBDR–4/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

Here’s a valuable link to Nuance: http://www.nuancecoding.com

Today: 1) IBM acquires Silverpop to sharpen targeting of its IT sales messaging via email and text messaging. 2) Google Glass was on sale Tuesday for one day only. The price: $1,500.00. Now, the quest is on to find suitable, workable, profitable uses for Google Glass. 3) What is Agile Research and why are so many market researchers talking about it? Gutcheck’s Matt Warta explains to the uninitiated, which included us.

Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

“Great Marketing Leaders” need MR; Michalis Michael’s latest social MR guidance (RBDR–4/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Business2Community.com describes the makeup and needs of great marketing leaders. From their descriptions, great marketers need marketing research more than anything else. 2) Actor Kevin Spacey is known to be outspoken and he has pointed opinions about the short-term future of tracking of TV viewing. 3) Social media research expert Michalis Michael of DigitalMR Ltd. tells RBDR viewers how to analyze social media research and integrate it with traditional data.

Bob Lederer RFL Communications, Inc.

Social media guru Perry Marshall; SAS helps launch MR & Analytics Master’s degree (RBDR–11/13/2013)

1) Social media guru Perry Marshall tells RBDR about his new book, “80/20 Sales and Marketing,” and what market researchers should be thinking about social media. 2) SAS is collaborating with Centennial College in Toronto to launch a Master’s program in marketing research & analytics.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Facebook (fans) criticize Forrester; ARF inaugurates Erwin Ephron Demystification Award; KAO Corp. VP-MR Christian Kane dies at 51 (RBDR–10/31/13)

Today: 1) Its many defenders leap to Facebook’s defense following Forrester Research’s highly critical (some call it “brutal”) analysis of Facebook’s marketing prowess for clients. 2) ARF announced it will inaugurate an award in honor of Erwin Ephron. 3) KAO Corporation VP of MR, Christian Kane, has died.

Sponsored by uSamp, the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers.

Become conversant in “mobile speak.” Download uSamp’s “Mobile Glossary”:
http://www.usamp.com/learnmore/mobileglossary/?utm_source=RFL+Communcations&utm_medium=email&utm_term=Mobile+Glossary&utm_content=RBDR&utm_campaign=RFL+Communcations