Bob Lederer RBDR

MR “Innovation” is More Than Technology & Methodology | RBDR

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April 5, 2018. Today on RBDR:

ThinkNow Research’s co-Founder and CEO Mario X. Carrasco comments that research executives are in “self-limitation mode” when it comes to industry innovation. Innovation, he argues, is much more than new technologies and methodologies.

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Bob Lederer RBDR

Things Research Can Be Thankful for: Technology | RBDR

December 11, 2017. Today on RBDR:

As Research Business DAILY Report winds up its final week of 2017 coverage, host Bob Lederer begins his observations about things for research to be most thankful for.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

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Bob Lederer RBDR

Talking technological limits with FlexMR’s Charles Pearson. (RBDR 08.03.2016)

Today on RBDR:

A conversation with FlexMR SVP Business Development Charles Pearson about the limits of technology in great research – and the long-understood need for added emphasis on the human element in order to improve our research effort.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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