Bob Lederer RBDR

Real CPM of digital advertising. Kristin Luck’s closeup look at Growth Hacking for MR agencies. (RBDR 4.20.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

http://ww2.focusvision.com

Today on RBDR: 1) Kellogg Company’s Kevin Sidell guided digital advertisers through CPM realities when they contract for a new campaign. 2) What is Growth Hacking and why is it now an issue for market research? Kristin Luck, a proponent since the philosophy’s introduction, explains how it matters to research agencies.

Bob Lederer RBDR

Keiningham paper cops award. POPAI & A.R.E. merge. John Zogby visits RBDR. (RBDR 3.31.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

Click to access FV-One-Sheet-ResearchReporter.pdf

Today on RBDR: 1) Ipsos Loyalty Chief Strategy Officer Tim Keiningham wins the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper award.  2) POPAI and A.R.E. are merging into a single retail trade association that promises to improve the services provided to members, including retail research. 3) Zogby Analytics’ John Zogby unloads to RBDR about a number of changes in research and how companies can adopt to them.