MR pro study & perceptions. ESOMAR MR Effectiveness. Larry Newman passes. (RBDR 03.23.2016)

Today on RBDR:

1) MarketResearchCareers.com’s 20th annual market research professionals study details what MR clients think of their top suppliers. Ratings are provided for five distinct considerations.

2) ESOMAR’s 6th annual Market Research Effectiveness competition is underway. Gold, Silver and Bronze awards will be delivered at the ESOMAR Annual Congress in New Orleans this September.

3) Larry Newman, a chief architect of Newman-Stein and Newman.Stein.Friedman, has died.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR:

1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing.

2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards.

3) Media Rating Council issues its Social Media Measurement Guideline V1.0.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Plugging smartphones’ many data leaks. How IBM Watson aids users. (RBDR 11.18.2015)

Today on RBDR:

1) Northeastern University Assistant Professor David Choffnes and his team have discovered leaks from smartphones and a solution to identify and close them. (Link to this story here.)

2) First inside story published detailing how IBM Watson boosts capabilities of startup companies that integrate it into their business. (Link to this story here.)

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Government interest in Facebook. Microsoft launches Project Oxford. (RBDR 11.17.2015)

Today on RBDR:

1) Facebook updates its number of requests from governments during the first half of 2015.

2) Microsoft Research officially releases its emotion API capabilities for developer testing.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit online here.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Diageo re-emphasizes consumer research. NRG reportedly finds buyer. (RBDR 11.16.2015)

Today on RBDR:

1) Diageo announces it will re-emphasize consumer research as its U.S. marketing is being redrawn.

2) Reports say that Nielsen has found a buyer for National Research Group, its movie research business. Speculation is on two potential buyers.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.