Bob Lederer RBDR

Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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Bob Lederer RBDR

Bill Harvey’s Take on Nielsen’s Future | RBDR

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August 20, 2018. Today on RBDR:

Bill Harvey has his own thoughts about Bob Lederer’s August 16th RBDR commentary about the Nielsen Company’s issues and problems.

Listen to the podcast version of today’s content by clicking here.

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Bob Lederer RBDR

Bill Harvey: Brand Building With Attributes | RBDR

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August 7, 2018. Today on RBDR:

Bill Harvey’s “Brand Building” video series continues with a look at fulfilling more for your brand by focusing on its untapped attributes.

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Bob Lederer RBDR

Bill Harvey: Brand Building Without Targeting | RBDR

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July 26, 2018. Today on RBDR:

Bill Harvey proposes brand building solutions that go beyond targeting.

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Bob Lederer RBDR

Bill Harvey: Aggressive Approach to Brand Building | RBDR

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July 17, 2018. Today on RBDR:

Bill Harvey continues his series on how marketers can attack the problems of brand building in today’s complex and confusing marketplace. Today: his aggressive approach suggestions with respect to advertising.

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