Bob Lederer RFL Communications, Inc.

Is Time Right For “Anonymous Universal ID”? / RBDR

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March 9, 2020

Today on RBDR: Twenty years ago, our friend and media research guru, Bill Harvey, proposed creation of an “Anonymous Individual ID” to understand individual advertising exposure across media research’s varied platforms. It didn’t catch on then…but Bill is proposing it again. RBDR sees merit in the idea for media research, but also in line with expanding privacy standards. How about you?

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Bob Lederer RFL Communications, Inc.

Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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Bob Lederer RFL Communications, Inc.

Bill Harvey Likes Local TV Nielsen “Impressions” / RBDR

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January 27, 2020

Today on RBDR: Media research guru Bill Harvey discusses an RBDR report from a few weeks ago which noted that Nielsen Media is readying to make available “Impressions,” replacing ratings points for local television media buys.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Take on John Wanamaker & Digital / RBDR

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September 17, 2019

Today’s RBDR: Research Measurement Technologies’ Bill Harvey presents his insights as to the progress in advertising effectiveness that has come from digital media. He thinks John Wanamaker would be pleased.

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Bob Lederer RFL Communications, Inc.

“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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