Bob Lederer RFL Communications, Inc.

MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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Bob Lederer RFL Communications, Inc.

Bill Harvey Offers More Good Covid-19 Ideas / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 23, 2020

Today on RBDR: Media researcher Bill Harvey follows up with RBDR after receiving reactions from several corporate advertising and research executives to his earlier suggestions concerning Coronavirus media messaging alterations

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Bob Lederer RFL Communications, Inc.

Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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Bob Lederer RFL Communications, Inc.

More Bill Harvey Advice On Coronavirus Advertiser Messaging / RBDR

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March 24, 2020

Today on RBDR: As the Coronavirus manhandles the world population in ways we have never faced before, Bill Harvey offers several important new ideas for advertisers and ad agencies

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Bob Lederer RFL Communications, Inc.

“Concerned Citizen Ideation” Endorsed For Coronavirus-Era Advertising / RBDR

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March 17, 2020

Today on RBDR: The Coronavirus has the world and world marketplace in a topsy-turvy frenzy. That being the case, media researcher Bill Harvey has some ideas about thoughtful messaging adjustments by advertisers to deliver more thoughtful, sensitive communication.

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