Neuromarketing Breakthrough Boosts Research / RBDR

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December 10, 2020

Today on RBDR: InsightsNow President David Lundahl reveals a neuromarketing breakthrough that opens the way for new research–and it has come to pass due to the Coronavirus. (Link to the InsightsNow neuromarketing breakthrough: https://lphs.insightsnow.com/implicit-ebook)

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“5” Is Facebook Advertising’s Magic Number / RBDR

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December 9, 2020

Today on RBDR: Facebook ordered a study designed to find out how many repeated exposures of an ad to the same person can occur until the impact of the advertising has diminishing returns. The conclusion: Five.

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Top Four 2020 Consumer Insights Trends / RBDR

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December 8, 2020

Today on RBDR: Digsite CEO Monika Wingate explains a number of important consumer research changes ushered in by responses to the Coronavirus. Some of them will carry over into 2021, complemented by additional new changes.

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Assessing Covid’s Impact On Product Innovation / RBDR

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December 7, 2020

Today on RBDR: Has the Coronavirus altered product innovation? To the contrary, it has enhanced it. BASES North America SVP Ben Macedo blogged that the three key drivers of successful innovation remain unchanged even as consumer needs have been rapidly changing.

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Covid Sparks New Enthusiasm for Neuroscience Research / RBDR

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December 3, 2020

Today on RBDR: InsightsNow CEO David Lundahl discusses the expanding role of neuroscience for research because of the novel opportunities driven by the Coronavirus.

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