Bob Lederer RFL Communications, Inc.

Three professors endorse Conjoint Analysis for exit polling; Millward Brown & ZappiStore roll out 6-hour, DIY copy testing; 48% of U.S. population is “Always-On” (RBDR–3/3/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Professors from MIT, Stanford and Georgetown have authored a paper that endorses the use of conjoint analysis to bring important understanding to exit polling. 2) Millward Brown’s new DIY eStatic service allows users to conduct self-service print and advertising copy-testing in six hours. 3) Vivaldi Partners’ Always-On 2014 Digital Consumer Report says 48% of the U.S. population has at least 3 digital devices that they use from at least three different physical locations multiple times each day.

Bob Lederer RFL Communications, Inc.

India’s polling scandal; new Nielsen COO, Wells Fargo CDO; Katy Perry MR (RBDR–2/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) India faces a polling scandal after hidden camera conversations with leading polling organizations shows 11 of 13 willing to tweak or mislead results. 2) TAM (Kantar and Nielsen) register to provide TV Ratings in India after the country’s High Court temporarily halts implementation of new TV Ratings business guidelines. 3) RBRDR News Notes: New Nielsen COO Brian West, Wells Fargo hires A. Charles Thomas to run its data operations and teenage-focused retailer Claire’s hires Katy Perry to develop a new jewelry line after extensive MR shows her to be a global “superstar.”

KL Communications CEO Kevin Lonnie’s shares his thoughts about gamification here:

http://klcommunications.com/the-gaming-of-market-research-2/

Bob Lederer RFL Communications, Inc.

6 types of Tweets; Will Ferrell’s focus group on healthy eating; Gartner’s strong statements about Big Data (RBDR–2/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) By popular RBDR viewer demand, we explain the 6 distinct types of tweets. 2) At the Gartner Business Intelligence Summit, predictions about the demise of the term “Big Data,” projections about purchases from consumer wearable devices in 2015 and cautions about making use of data as well as understanding the importance of information trust issues. 3) Time for some MR fun (!) on RBDR. It’s Humpday as Will Ferrell joins First Lady Michelle Obama’s “Let’s Move” focus group.

Here’s the link:
http://www.whitehouse.gov/webform/lets-move-focus-group?utm_source=email&utm_medium=email&utm_content=email301-graphic&utm_campaign=letsmove&emaddr=rlederer@rflonline.com

Here is the link to Kevin Lonnie’s commentary on “Gamification”: http://klcommunications.com/the-gaming-of-market-research-2/

Bob Lederer RFL Communications, Inc.

New Intel processor faster, more robust, boosting MR capabilities; India TV ratings go dark–may stay so for foreseeable future; Canada makes $4m investment in poultry research; Confirmit MyMobile cops Customer of Year Award; Yahoo & Carnegie Mellon collaborate on smartphone development (RBDR–2/20/2014)

Today: 1) Intel introduces its newest, fastest, most robust data processor, which will expand research’s data handling–including volumes–capabilities and speed. 2) India’s TV and readership ratings go dark as the current TAM group (Kantar and Nielsen) seek to reverse new media research ownership guidelines. 3) Canada’s Agricultural Minister invests $4 million with Canadian Poultry Research Council to firm up the agribusiness sector. 4) Confirmit’s MYMobile app wins the TMC Customer 2014 of the Year Award. 5) Yahoo! Labs and Carnegie Mellon University researchers will collaborate in the next five years on smartphone app development and algorithms that can predict human behavior.

Bob Lederer RFL Communications, Inc.

Apple’s iWatch to detect pending heart attack? RFL debuts pharma/healthcare/biotech/medical device MR VIDEO report; Bill Harvey discusses media MR ROI (RBDR–2/19/2014)

Sponsored by Nuance (http://www.decisionanalyst.com), offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) There are reports that iWatch, a new Apple smart watch, will be able to warn wearers of an impending heart attack. 2) RFL Communications has launched Pharma Market Research VIDEO Report, the first weekly MR news video for pharmaceuticals, health care, biotech and medical devices. View the introductory video for yourself at: http://youtu.be/gHWBhfM5rzY 3) Bill Harvey discusses return on investment for media research, its present acceptance and short-term prognosis for substantial media buy-in.