Bob Lederer RFL Communications, Inc.

MR: be brand-focused despite shiny toys; Mkters pressured for data; China’s WeChat (RBDR–5/21/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mondelez Asia Pacific Director of Brand Strategy Michael Chadwick believes market researchers are allowing their attraction to new market research technology bells and whistles to distract them from the tools’ brand-building capabilities. 2) An MIT Sloan Management Review survey shows 60% of business professionals are under management pressure to become for data driven, and just under 30% have gained access to more data in the last year. 3) In China, the WeChat mobile service is making great research strides.

Bob Lederer RFL Communications, Inc.

“Favoriting” to vanish? MR tools should answer “Why”; Google Glass won’t fly? (RBDR–5/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A study from two European universities about Twitter “favoriting” explains why it happens but the capability may be on its last legs. 2) KL Communications President Kevin Lonnie takes on research industry satisfaction with the kids of research innovations it is willing to incorporate for better research. He says it is lacking in helping to capture “Why” for clients. 3) On Seeking Alpha, Leigh Grogen details several reasons why Google Glass is unlikely to become a hit with consumers.

Bob Lederer RFL Communications, Inc.

Facial coding for qualitative; MIT profs: we’ve improved banner ad clickthroughs (RBDR–5/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) What we recognize as traditional qualitative research gains an ability to read emotions through supplemental facial coding capabilities from Affectiva. 2) Banner ads are nowhere as exciting or effective today as they were in the Internet’s infancy. But two MIT professors have developed an algorithm that they say increases banner advertising clickthroughs by 83%.

Bob Lederer RFL Communications, Inc.

15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.

Bob Lederer RFL Communications, Inc.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.