Bob Lederer RFL Communications, Inc.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.

Bob Lederer RFL Communications, Inc.

FB’s “emotion contagion” study; P&G mktg reset; AURA supplier honors (RBDR–7/02/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about happy clients and why they are pleased at: http://www.curiosityinsightstream.com/case_studies

Today on RBDR: 1) Facebook has angered a substantial portion of its members after disclosing a 2012 “emotional contagion” experiment or study that manipulated news content in order to assess whether week-long positive or negative news feeds altered the mood of those receiving them. 2) Procter & Gamble changed its internal marketing structure beginning July 1, converting marketing personnel to brand or associate brand directors. 3) AURA honored various supply-side research agency at its annual conference in London last week.

Bob Lederer RFL Communications, Inc.

“C-level” for analytics?; Phablets catching on; Remembering Dr.John Martin (RBDR–7/01/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about happy clients at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Analytics function moving to C-level?
2) Chief Communication Officers adding social media and influential Twitter and bloggers to their oversight. 3) Phablets are catching on among consumers interested in buying a smartphone. 4) WPP’s Data Alliance hooks up with Factual on mobile data use. 5) In a huge oversight, Dr.John Martin, Chairman and co-founder of Chadwick Martin Bailey died back in February. Here is a link to Martin’s eulogy composed by Anne Bailey Berman, his longtime business partner: http://www.southstreetstrategy.com/remembering-dr-john-martin/

Bob Lederer RFL Communications, Inc.

eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out more about the business at: http://www.curiosityinsightstream.com
Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.

Bob Lederer RFL Communications, Inc.

Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.