Bob Lederer RBDR

Online data quality realities. 5 steps to get more from client MR projects. (RBDR 4.9.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Tabla Mobile Scott Weinberg’s blog re-examines online data quality through the plight of online panel companies. 2) InfoTools’ Patricio Pagani explains five key steps that client researchers can and should take with data collected in assigned projects. The reason: potentially valuable unused, unanalyzed data. This applies to new and past research work. (Link to these 5 steps: http://web.infotools.com/thanks-for-downloading-five-keys-unlocking-research-guide)

Bob Lederer RBDR

3 academics attempt to link Twitter and online panel data (RBDR 4.8.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Assistant Professors from the University of Georgia, George Washington University and Johns Hopkins are comparing data collected from Twitter with online surveys data about attitudes about vaccinations during specific time periods. Their goal is to find ways of inserting tweets to fill in data holes left by survey research and, possibly, to supplant online surveys on the subject.

Bob Lederer RBDR

Kraft’s center-aisle initiatives. Unilever’s Sthanunathan on MR now & future. (RBDR 4.7.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Kraft reveals some of the things it is doing to the center aisles of retails outlets in order to juice up its marketing and sales. 2) Unilever SVP & CMI Stan Sthanunathan talks to Bob Lederer about current and future research tools and his special relationship with Unilever CMO Keith Weed.

Bob Lederer RBDR

Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.

Bob Lederer RBDR

Facebook surreptitiously breaching EU tracking rules (RBDR 4.2.2015)

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RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, Research Reporter, you can visit: http://ww2.focusvision.com

Today on RBDR: 1) The UK’s Daily Express tabloid reports that Facebook has not only been breaching the EU’s new rules to not track individuals who opt out, it may have been surreptitiously tracking them as well as all European web surfers. 2) An OpenMarket study shows variable mobile penetration throughout the established world.