Bob Lederer RBDR

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.

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Bob Lederer RBDR

IBM surveys Millennial employees for demographic insights. (RBDR 06.02.2016)

Today on RBDR:

Researchers are paying closer and closer attention to Millennials, and their thoughts and feelings on various issues, problems and situations. In the case of IBM, they’re going a step further with their Millennial employees, assessing their present and ever-growing importance on many levels…and other companies may be ready to follow IBM’s lead.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

Fitbit target of class action. DA Professionals more skilled/satisfied than peers. (RBDR 06.01.2016)

Today on RBDR:

1) A class action suit has been filed against Fitbit, alleging that its heartbeat readings of users are off, on average, by 20 beats.

2) A study by AnalyticsWeek and Business Over Broadway finds that decision analyst professionals working in Marketing & Sales, R&D and IT are more skilled and more satisfied with the outcome of their assignments than their peers in other corporate functions.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

British Polling Council reviews pollster mistakes. Research innovation highlights. (RBDR 05.31.2016)

Today on RBDR:

1) The British Polling Council, having completed its review of mistakes made by UK pollsters, rules out everything except non representative samples.

2) Research innovative services from 20th Television/4C, Qualtrics and Krux/Survata deserve the attention of RBDR viewers.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces.

Visit our website for more about RFL Communications.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their website for more information.

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