Disk Jockey Countersues Nielsen over Radio Ratings | RBDR

August 23, 2017. Today on RBDR:

1) Nielsen sued Tampa disc jockey Bubba the Love Sponge for tampering with its local radio ratings service. Bubba countersued and now is attempting to make a case on his behalf using Nielsen’s own radio research data.

2) What causes an American user of apps to delete them – and why a researcher should care?

3) Corporate data is critical in strategic decisions, but some statistics lead one to wonder how much.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Proof Behavioral Science & Experimental Mktg Work | RBDR

August 22, 2017. Today on RBDR:

1) Maritz CX hires its first Behavioral Sciences Officer to drive it and “Nudge.”

2) Experimental Marketing helps reach mass audiences, promises better targeting and, even better ROI. NeoNiche Integrated Solutions’ CEO Prateek Kumar explains.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Deep Qual Study into Client-Supplier Relationships | RBDR

August 14, 2017. Today on RBDR:

A discussion with David Harris, who is designing and spearheading a qualitative study of client research buyer attitudes towards their suppliers and how to become one of their preferred customers.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider contacting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about Bill’s proposed speech, click here. To take Bill up on his offer, email him today.

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Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

Today on RBDR:

1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.

2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.

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