Bob Lederer RBDR

MR U.S. hiring trends. Big Data’s usefulness. Cruz campaign pollster. (RBDR 4.13.2015)

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Today on RBDR: 1) Reeve & Associates’ Phil Reeve fills us in on the state of market research hiring during Q1 2015.

(Link to Philip Reeve’s video report: https://www.youtube.com/watch?v=mtwa6p7Na-Q&feature=youtu.be)

[For the Reeves & Associates Compensation Report; go to: http://www.reevejobs.com//content/Reeve_2015_Compensation.pdf?&page=Comp_Presentation&sid=Alert%5D

2) Hess Consulting Principal Michael Hess summarizes last week’s presentation about Big Data at the Wharton School.

3) The Ted Cruz for President campaign hires its pollster.

Bob Lederer RBDR

MR, Marketer pay finally going up? Big Data is No Threat to MR (RBDR 11.12.2014)

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Today on RBDR: 1) A marketing recruitment study by the UK firm Hays shows great expectations by marketing departments, for pay increases in the field and for dynamic job movement . It may signal a global trend, including in the U.S. 2) Big Data expert Neil Seeman shares his insights about the actual threat it poses on the research business. (He does not see it as imposing.)