Bob Lederer RFL Communications, Inc.

SAP NA President on Marketing Preeminence of “Customer Experience” / RBDR

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July 9, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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Bob Lederer RFL Communications, Inc.

The Plan to Sell Kantar to Bain Capital / RBDR

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July 8, 2019

Today on RBDR: What is the thinking behind WPP’s announcement that it has entered into negotiations to sell a majority stake in Kantar Research to Bain Capital? RBDR takes a look.

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Bob Lederer RFL Communications, Inc.

IBISWorld’s U.S. MR Industry Analysis / RBDR

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July 2, 2019

Today on RBDR: IBISWorld releases its latest market research report on the U.S. market research industry, which shows that traditional offline and online research is healthy and growing.

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Bob Lederer RFL Communications, Inc.

What We Learned from Medallia’s IPO Prospectus / RBDR

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July 1, 2019

Today on RBDR: What Medallia’s IPO prospectus reveals about its specialty, Customer Experience Management, and the company’s strong points (which are outperforming traditional research work).

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Bob Lederer RFL Communications, Inc.

Scramble For Takeover of AI and Big Data Cos / RBDR

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June 27, 2019

Today on RBDR: According to Global Data, a data analytics and media company, there should be a mad scramble to gobble up the handful of remaining expert and powerful artificial intelligence and Big Data companies.

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