Bob Lederer RFL Communications, Inc.

CIMM Meeting Lauded For Focus On Improving Ad Measurement / RBDR

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February 10, 2020

Today on RBDR: Last week’s CIMM 9th Annual Cross-Platform Video Measurement and Data Summit featured prominent discussions concerning cross-platform video measurement and granular TV data for advertisers, marketers, media companies and media agencies. It could portend long-sought revolutionary change.

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Bob Lederer RFL Communications, Inc.

Targeted Ads A Reality In Everybody’s 2020 Media / RBDR

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Today on RBDR: Mass media has been left in the dust by the bustling entry of targeted advertising driven by new technologies and a never-ending array of new media tools built to benefit from ubiquitous Internet and smartphone devices.

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Bob Lederer RFL Communications, Inc.

Advertisers Seek Six-Month Reprieve From CCPA / RBDR

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February 5, 2020

Today on RBDR: The California Consumer Privacy Act, protecting the privacy of the state’s citizens, launched January 1. Five U.S. advertiser associations have written to California Attorney General Xavier Becerra, requesting a six-month delay (beyond the scheduled July 1 CCPA compliance date) so that all aspects of the law can shake out.

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Bob Lederer RFL Communications, Inc.

Concept of “Data” Isn’t What Many Marketers Believe / RBDR

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February 4, 2020

Today on RBDR: Steve McKee, co-founder of McKee Wallwork + Co., a market advisory firm, raises interesting and important questions about the concept of “Data” – what it provides and can not – for marketers.

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Bob Lederer RFL Communications, Inc.

An Authoritative Look Inside Predictive Analytics / RBDR

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February 3, 2020

Today on RBDR: What are Predictive Analytics’ definitive pros and cons? A research executive, who has conducted over 100 projects which used it, shared a predictive analytics case history in lavish detail.

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