Bob Lederer RFL Communications, Inc.

Its Consumer Surveys Ask “What’s The Beef With Beef?” /RBDR

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May 11, 2022

Today on RBDR: A detailed, inside look at how upper Midwest beef producers have upgraded the research done on their products to optimize their promotion and marketing activity.

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Bob Lederer RFL Communications, Inc.

What To Appreciate on International MR Day / RBDR

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May 9, 2022

Today on RBDR: May 5th was International Market Research Day, which prompted Blackbox founder & CEO David Black to blog about the current, realistic and optimistic standing of market research in client companies.

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Bob Lederer RFL Communications, Inc.

Lifesciences Battle To Tame Data & Analytics For Innovation / RBDR

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May 6, 2022

Today on RBDR: Data and data analytics from smartphone apps, wearable devices and social media fuel lifesciences companies’ plans for innovation. However, there are challenges to capturing and analyzing data. Healthcare Triangle CTO Sudish Mogul blogged three suggestions to smooth over those challenges.

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Bob Lederer RFL Communications, Inc.

Two Studies Reveal Virtual Meeting Shortcomings / RBDR

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May 4, 2022

Today on RBDR: The latest revealed Covid phenomena are negatives from use of virtual meetings (Zoom and Microsoft Team). In two studies, workers claim virtual meetings aren’t as productive as traditional in-person gatherings. (Links to the studies: From Kantar: https://mma.prnewswire.com/media/1803667/Kantar_Research_Infographic.pdf?p=pdf From “Nature”: https://www.nature.com/articles/s41586-022-04643-y)

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Bob Lederer RFL Communications, Inc.

Consumer Expectations Of Inflation-Driven, High Brand Prices / RBDR

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May 2, 2022

Today on RBDR: RBDR follows up Friday’s video discussion about many U.S. companies significantly boosting their retail prices past the extra production costs they are suffering from inflation. Today: consumers’ enhanced expectations from those companies, according to a Havas Media Group study.

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