Bob Lederer RBDR

TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Bob Lederer RBDR

The “Real” versus Potential Impact of Technology on MR. (RBDR 5.27.2015)

Today on RBDR: RBDR’s commentary on the real impact of technology on the economic growth of research–and how much more it might have been and could be moving forward.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

Randy Brooks discusses Directions Research’s successful biz model (RBDR 5.26.2015)

Today on RBDR: Directions Research Chairman Randy Brooks shares some of the ideas and tactics he successfully employed at the research agency for over 27 years.

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Bob Lederer RBDR

Brooks gives up reins at Directions Research. 1st answers to UK polling issues. (RBDR 5.18.2015)

Today on RBDR: 1) Directions Research names a new President & CMO, Jim Lane, who takes over for founder Randy Brooks, President of the agency since its inception 27 years ago. 2) UK pollsters are digging into their data to try and discover what went wrong with their May 7th projections for the Parliamentary election. As they do, others are speculating what may have gone wrong.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To access the new FocusVision, AOL, SSI study concerning use of videos in survey research you can visit:

https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

FocusVision and AOL, in concert with SSI, have released a study that shed light on surveys built around surveys: https://mail.google.com/mail/u/0/#inbox/14cbf444d33b219c?projector=1

Focus vision is hosting a seminar on this study on May 19, You can still register at: https://attendee.gotowebinar.com/register/541691261935004673

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Bob Lederer RBDR

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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