Bob Lederer RBDR

Progress! Mktg Inserts MR into New Measurement | RBDR

January 10, 2018. Today on RBDR:

Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Unilever MR, Globally, Taking on Local Battles | RBDR

January 9, 2018. Today on RBDR:

Unilever’s global marketing prowess is more and more challenged by aggressive, innovative local marketers, which have forced localized marketing and marketing research efforts to develop speedy, effective responses.

(Link to the blog that this report emanated from: https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342)

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

2018 MR Hiring: Candidates Sitting Pretty | RBDR

January 8, 2017. Today on RBDR:

We summarize the state of research industry hiring for 2018, according to one of the leading contingency executives in the research field, Philip Reeve of Reeve & Associates, LLC.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

“Panel Quality is Atrocious Today” | RBDR

January 4th, 2017. Today on RBDR:

Are market researchers paying the close attention on respondents and their responses to ensure the highest quality project results? Grey Matter Research & Consulting Owner Ron Sellers says, “No.”

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Things Research Can Be Thankful for: Donald Trump? | RBDR

December 14, 2017. Today on RBDR:

RBDR host Bob Lederer continues his observations about things for research to be most thankful for. Today, on the final RBDR video of 2017, we name the last thing the industry should be thankful for: President of the United States Donald J. Trump.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.