Bill Harvey: Brand Building Without Targeting | RBDR

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July 26, 2018. Today on RBDR:

Bill Harvey proposes brand building solutions that go beyond targeting.

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Grenville: Necessity for Device Agnostic Surveys | RBDR

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July 25, 2018. Today on RBDR:

MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.

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Brand Upheaval from Tribal Politics & Social Activism | RBDR

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July 24, 2018. Today on RBDR:

Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.

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GroupSolver’s Automated Openend Response Breakthrough | RBDR

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July 23, 2018. Today on RBDR:

GroupSolver is an automated platform that removes the need for human intervention in creation, aggregation and collection of open end responses. Its 70% retention rate with Type A clients seems to be evidence of its rich content, delivered immeasurably faster than traditional and earlier automated systems.

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B2B Reliance On Mktg Depends On Firm’s Size | RBDR

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July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

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