Time To Track In-Store Leakage & Category Closure Rate / RBDR

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October 5, 2021

Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing “category closure rate”and “in-store shopper leakage” to best understand their opportunities and results with active category shoppers.

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In-Store Research Can’t Help But Be Impacted By Covid / RBDR

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May 19, 2020

Today on RBDR: VideoMining Founder and CEO Rajeev Sharma, fills RBDR in about highly significant changes that are taking place in-store during the Covid-19 crisis–and what those changes mean to brand marketers who rely on research to market to retailers and consumers.

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