Bob Lederer RFL Communications, Inc.

Battle of the Sexes: In-Store Behavior / RBDR

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April 6, 2022

Today on RBDR: Gender shopping behavioral differences have not previously been well defined, however a new VideoMining analysis, aided by AI, reveals some of those differences that can benefit brand/marketers in their marketing and retailers for their design of supermarket layouts.

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Bob Lederer RFL Communications, Inc.

Time To Rethink What Researchers Believe About In-Store / RBDR

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February 28, 2022

Today on RBDR: VideoMining founder & CEO Rajeev Sharma lists many of the revolutionary changes that have taken place at retail outlets due to the pandemic. Numerous research standards have been ousted – and retailers and manufacturers need to make significant adjustments to serve and entice anxious consumers.

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Bob Lederer RFL Communications, Inc.

Time To Track In-Store Leakage & Category Closure Rate / RBDR

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October 5, 2021

Today on RBDR: VideoMining founder & CEO Rajeev Sharma argues that
instead of scanner data, many manufacturers and retailers need to start emphasizing “category closure rate”and “in-store shopper leakage” to best understand their opportunities and results with active category shoppers.

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Bob Lederer RFL Communications, Inc.

In-Store Research Can’t Help But Be Impacted By Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 19, 2020

Today on RBDR: VideoMining Founder and CEO Rajeev Sharma, fills RBDR in about highly significant changes that are taking place in-store during the Covid-19 crisis–and what those changes mean to brand marketers who rely on research to market to retailers and consumers.

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