Bob Lederer RBDR

PreTesting’s Dan Morris on research innovations of truVue. (RBDR 08.10.2016)

Today on RBDR:

PreTesting Group President Dan Morris explains the breakthrough ethnographic, qualitative and quantitative research opportunities from use of truVue, which enables you to see and hear what consumers are saying to others and out loud to themselves as they go through the motions of their day.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

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Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

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Bob Lederer RBDR

MR pro study & perceptions. ESOMAR MR Effectiveness. Larry Newman passes. (RBDR 03.23.2016)

Today on RBDR:

1) MarketResearchCareers.com’s 20th annual market research professionals study details what MR clients think of their top suppliers. Ratings are provided for five distinct considerations.

2) ESOMAR’s 6th annual Market Research Effectiveness competition is underway. Gold, Silver and Bronze awards will be delivered at the ESOMAR Annual Congress in New Orleans this September.

3) Larry Newman, a chief architect of Newman-Stein and Newman.Stein.Friedman, has died.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities, and everything they have to offer by visiting their website.

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Bob Lederer RBDR

Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

Innovation decisions not including Qual. Stopping “surveys behaving badly” (RBDR 10.29.2014)

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RBDR is sponsored today by 2020 Research, helping you do better research.

Researchers need their projects done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here’s a a link to an impressive 2020 Research webinar with radically new research project insights that leading researchers use to delight clients with richer, faster insights:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) European Centre for Strategic Innovation CEO Alessandro Di Fiore points out that qualitative research is on the outside looking in concerning many corporations’ strategic and innovation processing–and what needs to happen to upend that trend. 2) Rubinson Partners’ Principal Joel Rubinson explains why he’s up in arms with “surveys that are behaving badly,” and what he would like to see done about that. (Read more detail at http://blog.joelrubinson.net)