Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.