Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)

Today on RBDR:

1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here.

2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify pro-Trump voters and to drive them to voting booths on November 8th.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today on RBDR:

1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste.

2) Facebook advertising is fighting a daily battle to prove its value to all types of advertisers. A two-market test in India showed promise for this ad vehicle. Read this original story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

MFour’s use of fingerprint survey validation. Brexit’s negative impact on MR. (RBDR 10.17.2016)

Today on RBDR:

1) Fingerprint validation for mobile surveys administered with the assistance of MFour Mobile Research.

2) BREXIT has already had a negative impact on MR.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Emotion Analytics’ Multi-MR uses. Mkters’ Macro adds Micro info role. (RBDR 09.15.2016)

Today on RBDR:

1) The Israeli business Beyond Verbal claims to offer three research-related capabilities that delve more deeply than ever before into verbal communication.

2) Marketing’s traditional Chief Macro Officer is adding the responsibility of Chief Micro Officer, says Unilever’s CMO Keith Weed.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.