Unconventional Marketing Tactics with Young Consumers | RBDR

July 27, 2017. Today on RBDR:

A commentary from Daniel Morris of PTG (formerly PreTesting Group) concerning the far more complicated problems facing marketing in appealing to young consumers – issues that no one saw 5 years ago and that will inflict pain and confusion in the future as marketing to these groups continue to change.

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PreTesting’s Dan Morris on research innovations of truVue. (RBDR 08.10.2016)

Today on RBDR:

PreTesting Group President Dan Morris explains the breakthrough ethnographic, qualitative and quantitative research opportunities from use of truVue, which enables you to see and hear what consumers are saying to others and out loud to themselves as they go through the motions of their day.

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