This week on Pharma Research VIDEO Report:
1) Google’s Baseline Study is looking to create the fullest picture of a healthy human being, through data collection from personal trackers, health-related apps and a broad array of other essential data. The goal is to develop solutions to killer diseases. 2) 23andMe’s achieves a second life through $1.4 million NIH research grant. 3) Veronica Combs explains how healthcare reform and other factors are making medical device cos’ operating model obsolete. 4) The healthcare analytics market will achieve 25% compound annual growth rate through 2019.
CER low impact; Big Data In-patient MR; FDA continuing Mini-Sentinel? (PRVR–7/28-31/2014)
This week on Pharma Research VIDEO Report:
1) Experts agree the promise of comparative effectiveness research is having very little impact on healthcare decision making. 2) Dr. David Bates researched Big Data algorithms that he says can positively impact the expenditures on low-hanging fruit with in-patients. 3) The FDA must make a decision on whether or not to continue Mini-Sentinel, a program that queries 18 health plan and insurance partners about patient records that can show adverse events.
Apple iWatch’s HC info partners; HelloMD reworks MD-patient choices (PRVR–7-21-25/2014)
This week on Pharma Research VIDEO Report: 1) Apple’s iWatch — rumored to launch as early as October — with management team in place, and making impressive health care information partnerships. 2) Health startup HelloMD is recruiting top 1% of doctors and making them available to consumers who want to see the best and who are willing to pay cash for access.
Blackberry pursues health care; Google Glass: a Big Surgeon Solution? (PRVR–7/14-18/2014)
This week on Pharma Research VIDEO Report: 1) Blackberry tries out information solutions in health care to revive the business’ fortunes. Testing is underway in India. 2) The largest hospital group in the Carolinas is purchasing data to get a handle on two million patients’ lifestyle buying behavior. 3) A beta testing group, Glass Explorers, says surgeons will be making important use of Google Glass. 4) Best Practices LLC’s Chairman Chris Bogan discusses whether pharmaceutical company market research departments are sitting pretty with all the new information needs of senior managements.
MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)
This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.
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