Bob Lederer RBDR

Gallup, Pew “Honored” With Sarcastic “Awards” for Opting Not to Poll | RBDR

February 7th, 2017. Today on RBDR:

1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.

2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.

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Bob Lederer RBDR

Pressure on Twitter to replace polls. The determining age group in Election 2016. (RBDR 08.24.2016)

Today on RBDR:

1) There are proponents for Twitter to replace polls due to their questionable quality and more obvious inaccuracies.

2) John Zogby Strategies reveals the demographic group to watch closely to learn who will win the 2016 U.S. presidential sweepstakes.

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