Bob Lederer RBDR

Pressure on Twitter to replace polls. The determining age group in Election 2016. (RBDR 08.24.2016)

Today on RBDR:

1) There are proponents for Twitter to replace polls due to their questionable quality and more obvious inaccuracies.

2) John Zogby Strategies reveals the demographic group to watch closely to learn who will win the 2016 U.S. presidential sweepstakes.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

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Bob Lederer RBDR

AAPOR Highlights. PMRG & MRII new research tech. (RBDR 05.17.2016)

Today on RBDR:

1)Three highlights from AAPOR’s 71st Annual conference this past weekend.

2) PMRG and MRII agree to jointly investigate “how” new research technologies are impacting client and supplier market researcher careers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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Bob Lederer RBDR

Google markets polling for US elections. Can algorithms change voting preferences? (RBDR 04.12.2016)

Today on RBDR:

1) Google has been earnestly working to market its online polling capabilities to presidential and congressional candidates, as well as major media outlets.

2) A psychologist, Robert Epstein, is pushing his belief that Google algorithms can create searches that manipulate election preference for particular candidates.

RBDR is sponsored by Q-Oassis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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Bob Lederer RBDR

IBM Watson launches 3 new APIs. Social media enhances polling info. (RBDR 02.25.2016)

Today on RBDR: 1) IBM Watson launches three new cognitive APIs.

2) Expert opinions point to social media’s ability to enhance understanding of polling information.

RBDR is sponsored by RFL Communications, the research industry’s premier provider of news and insights, featuring our four market research newsletters, the annual RFL Global Top 50 Research Organization list and the upcoming RFL Market Research Toolbox Report (which will revolutionize how research users select their qualitative and quantitative project tools).

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Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 2020research.com; better yet check out the “case studies” section of their website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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