Can Pokémon Go be used in research? Zoe Dowling thinks so. (RBDR 08.25.2016)

Today on RBDR:

Pokémon Go is more than just the international gaming craze of 2016, it is a concept that businesses can use to drive traffic. FocusVision’s Zoe Dowling offered RBDR some implementable ideas for research using the craze.

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