Bob Lederer RFL Communications, Inc.

Consumers’ social media loyalty; marketers respecting privacy (RBDR–3/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) As social media giants make their deals to collaborate with traditional media, it’s becoming vital to understand where consumers put their social media loyalty. A UTA Brand Studio/uSamp study provides that. 2) A Forrester Research study says marketers are avoiding behavioral marketing to respect customers’ privacy. This project shows that marketers expect to reap from that respect. 3) University researchers says they can get past the security of leading consumer websites to collect gobs of personal information.

Bob Lederer RFL Communications, Inc.

Pinterest buys an analyzing firm; Denyse Drummond-Dunn challenges MR industry (RBDR–1/08/2014)

Today: 1) Pinterest founders have watched as startups that could analyze Pinterest content were sold up to other companies in the past 18 months. This week, Pinterest acquired one for itself, VisualGraph. 2) C3Centricity founder Denyse Drummond-Dunn vocalizes the multi-level challenge she blogged to the MR supplier and client community.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters with content that strongly complements RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the world’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.