Pollsters Must Discover Correct Phone, Online Balance / RBDR

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November 11, 2020

Today on RBDR: The Mellman Group President, Mark Mellman, discusses his strong belief in the need for pollsters to gain a better understanding of the balance of tools – online, phone, etc. – needed by pollsters in order to achieve the most accurate polls.

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Pollster’s 3-methodology test; Neuroscience potentials/realities (RBDR–707/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) A pollster conducted three different polling methodologies days before an Ontario, Canada election, which generated three similar outcomes but different-enough results. 2) Neuroscience expert and research-knowledgeable Carl Marci, Chairman of Innerscope Research, discusses short- and long-term prospects.