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April 24, 2018. Today on RBDR:
An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.
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April 23, 2018. Today on RBDR:
Bill Harvey suggests multiple ways that traditional corporate researchers can regain some of their stature inside their companies by picking up the ball and explaining the “whys” behind data scientists’ appreciated work.
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April 17, 2018. Today on RBDR:
There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.
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April 11, 2018. Today on RBDR:
Client research departments may face a complex choice: pay more for demonstrably higher quality sample or face the prospect of the data scientists doing surveys using that superior sample.
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April 10, 2018. Today on RBDR:
World Wrestling Entertainment, Inc. Chairman Vince McMahon is interested in resurrecting the XFL, a new incarnation of his failed professional football league, in 2020. He announced in January that research needs to be done to ascertain key interests of football fans, particularly about the level of violence in the game, to improve the XFL’s chances for success.
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RFL Communications, Inc. 