Bob Lederer RBDR

Alternatives to Cookies (Thanks, GDPR) | RBDR

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July 30, 2018. Today on RBDR:

The implementation of RBDR and its requirement that every individual surfer approve use of their cookies on each website is leading marketers to alter their research focus and rely on alternative data. A Maror Consulting/Mailjet study reveals some of those options.

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Bob Lederer RBDR

Bill Harvey: Brand Building Without Targeting | RBDR

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July 26, 2018. Today on RBDR:

Bill Harvey proposes brand building solutions that go beyond targeting.

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Bob Lederer RBDR

Grenville: Necessity for Device Agnostic Surveys | RBDR

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July 25, 2018. Today on RBDR:

MARU/Matchbox Chief Research Officer Andrew Grenville discusses a major step necessary for device agnostic research to live up to its promise: designing surveys properly.

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Bob Lederer RBDR

Brand Upheaval from Tribal Politics & Social Activism | RBDR

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July 24, 2018. Today on RBDR:

Brand Key’s 23rd annual Customer Loyalty Index shows shocking upheaval of brand leadership in 60% of the B2C and B2B categories that the study tracks.

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Bob Lederer RBDR

GroupSolver’s Automated Openend Response Breakthrough | RBDR

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July 23, 2018. Today on RBDR:

GroupSolver is an automated platform that removes the need for human intervention in creation, aggregation and collection of open end responses. Its 70% retention rate with Type A clients seems to be evidence of its rich content, delivered immeasurably faster than traditional and earlier automated systems.

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