Bob Lederer RFL Communications, Inc.

Data Analytics Platform Difficulties / RBDR

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July 31, 2019

Today on RBDR: Establishing a fully functional and efficient data analytics platform inside an organization has many tricky steps to ensure that data scientists can deliver on their corporate assignments without being distracted or frustrated.

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Bob Lederer RFL Communications, Inc.

Instagram’s Three Uses For Market Research / RBDR

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July 30, 2019

Today on RBDR: With over one billion users, Instagram is, step-by-step, building a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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Bob Lederer RFL Communications, Inc.

“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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Bob Lederer RFL Communications, Inc.

Wall Street Analyst Projects Kantar Research’s Future / RBDR

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July 25, 2019

Today on RBDR: Short-term expectations for Kantar Research under 60% ownership by Bain Capital are projected by a Wall Street analyst from Huber Research Partners, LLC, Managing Director Douglas Arthur.

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Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

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July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

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