Bob Lederer RBDR

Talking Sense to MR Concerning AI Benefits | RBDR

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December 3, 2018.

Today on RBDR: Artificial Intelligence should be perceived as an opportunity to pivot to new market research realities, not a threat. Adopt it for the benefits it offers, says Innovate CRO Lisa Wilding-Brown

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Bob Lederer RBDR

Lego Blocks Expose Buried Thoughts, Feelings

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November 29, 2018. Today on RBDR:

InsightsNow Senior Director Karen Lynch addresses how a novel research methodology that taps into subconscious thoughts and below-the-surface feelings uniquely fits into the qualitative toolbox.

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Bob Lederer RBDR

Validating Psychological Data Use in Research

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November 27, 2018. Today on RBDR:

Media research guru Bill Harvey discusses options that can validate the use of psychological capabilities in research.

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Bob Lederer RBDR

Data Visualizing Social Media Companies

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November 26, 2018. Today on RBDR:

Multivariate Solutions’ President Michael Lieberman points out new data visualization options, including a “solar system” mapping of use of favored social media websites.

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Bob Lederer RBDR

Social Media Companies Have SO MUCH DATA That…

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November 15, 2018. Today on RBDR:

Kalev Leetaru blogged on Forbes about the sad, worrying reality that social media companies can capture nearly any personal information they like without needing to own up to what they are doing with it or to face real government oversight.

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