Bob Lederer RBDR

Payless’ Faux Luxury Boutique Research

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December 11, 2018.

Today on RBDR: The Payless discount show chain opened a faux luxury shoe boutique, where it sold $20 shoes for $200 to $600 a piece. Shoppers who forked over that money will be spotlighted in an upcoming cable TV campaign to make the point that Payless is a great place to buy quality shoes at bargain prices.

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Bob Lederer RBDR

Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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Bob Lederer RBDR

Influencer Marketing Effectiveness Is Waning / RBDR

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December 6, 2018.

Today on RBDR: Influencer marketing, a marketing element for nearly three-quarters of companies with formal marketing plans, is showing signs of being less effective from overuse.

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Bob Lederer RBDR

Influence of “Likes” In Concert With Political Affiliations / RBDR

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December 5, 2018.

Today on RBDR: Researchers at the Australian National University investigated the coincidental influence of Likes and political affiliations on perceptions of truth among Democrats and Republicans. (Link to story: https://www.abc.net.au/news/2018-11-30/memes-can-help-spread-hate-and-prejudice-research-shows/10567836)

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Bob Lederer RBDR

Regarding New Top Executives at Nielsen, comScore

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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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