Bob Lederer RBDR

UK Polls Get New Orders; AP Alters Poll Reporting | RBDR

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April 19, 2018. Today on RBDR:

The British government is getting stern with UK pollsters to produce results that are accurate – or face being banned before elections. Meanwhile, Associated Press is altering how its stories use polling results.

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Bob Lederer RBDR

Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

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April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

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Bob Lederer RBDR

Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Bob Lederer RBDR

Barely Detectable Upward Movement in Sample Pricing | RBDR

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April 11, 2018. Today on RBDR:

Client research departments may face a complex choice: pay more for demonstrably higher quality sample or face the prospect of the data scientists doing surveys using that superior sample.

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