Bob Lederer RBDR

Influencer Marketing Woes Are Multiplying / RBDR

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January 8, 2019

Today on RBDR: Last month, RBDR reported some of the problems that Influencer Marketing has begun to face. Today, eConsultancy’s Patricio Robles offers additional issues that raise new questions about Influencer Marketing.

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Bob Lederer RBDR

Social Media Predictions For 2019 That Must Be Seen / RBDR

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January 3, 2019

Today on RBDR: “The Interface with Casey Newton” published astounding social media predictions from Newton’s followers that must be shared and considered.

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Bob Lederer RBDR

Stan Sthanunathan’s AI and Machine Learning Successes / RBDR

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January 2, 2019

Today on RBDR: Unilever EVP CMI Stan Sthanunathan explains the
expertise his research function developed using AI and machine learning. It is also part of the core knowledge in the new book, “AI for Marketing and Product Innovation,” by Sthanunathan, A.K. Pradeep and Andrew Appel.

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Bob Lederer RBDR

Australia Going After SM Giant Algorithms

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December 12, 2018.

Today on RBDR: The Australia Competition & Consumer Commission intends to gain greater control over the personal data collected by Facebook and Google by investigating, monitoring and understanding the social media sites’ secret algorithms.

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Bob Lederer RBDR

Payless’ Faux Luxury Boutique Research

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December 11, 2018.

Today on RBDR: The Payless discount show chain opened a faux luxury shoe boutique, where it sold $20 shoes for $200 to $600 a piece. Shoppers who forked over that money will be spotlighted in an upcoming cable TV campaign to make the point that Payless is a great place to buy quality shoes at bargain prices.

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