Bob Lederer RBDR

Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

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April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

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Bob Lederer RBDR

More Pros than Cons for Sampling that Includes Automation | RBDR

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April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

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